Godrej Gracia product for AP, TS chilli farmers
Godrej Agrovet Limited’s (GAVL) Crop Protection Business announced that their insecticide, Godrej Gracia has interested chilli farmers in Andhra Pradesh and Telangana. Wherein, 74 per cent of the farmers have expressed their intent to continue using Godrej Gracia in the next season too.
image for illustrative purpose
Hyderabad Godrej Agrovet Limited’s (GAVL) Crop Protection Business announced that their insecticide, Godrej Gracia has interested chilli farmers in Andhra Pradesh and Telangana. Wherein, 74 per cent of the farmers have expressed their intent to continue using Godrej Gracia in the next season too.
Launched in 2022, Godrej Gracia is a patented chemistry discovered and developed by Japan’s Nisan Chemical Corporation and introduced in India through collaboration with GAVL.
N K Rajavelu, CEO, Crop Protection Business, GAVL said, “During the last season, almost 95 per cent of the Chilli crops were severely infested due to Thrips. However, with Gracia’s quicker control against chewing pests and Thrips compared to peers, it is heartening to see the trust it has earned amongst the farmers in the short span of 14 months since launch.”
Revealing the report of an independent study conducted in partnership with CRISIL, GAVL said that 75 per cent of farmers repurchased the product after witnessing its impact.
The CEO informed that with pests impacting the yield of Chilli crop on an average by 35 per cent, Godrej Gracia exhibits control of chewing and sucking pests such as Larva, Caterpillars, and Thrips.
“At GAVL, it is our endeavour to introduce solutions that are not only suited for the Indian market but also enable farmer prosperity. We are confident of achieving the same through our innovation and creating awareness amongst the farmers by educating them on the benefits surrounding usage of authentic product in appropriate and recommended quantity,” he further added.
